8 Ways To Combine Email Marketing & SEO Efforts To Boost Your Results
by Admin
Posted on 22-12-2022 12:52 AM
You already know the benefits of
seo
when it comes to your business website.
But do you know how email
marketing
can boost seo and drive even more traffic to your site?
while not directly linked to seo, email marketing combined with a solid seo strategy work hand-in-hand to drive the success of your
company
. By sending creative content directly into your target
audience
’s inbox, you can enhance your search
engine
results, allowing more viewers to discover your website.
It’s one thing to use seo and email marketing independently. It’s another to combine them, using elements from each to boost the other. But perhaps the most complex aspect of all is learning how to measure success across both channels. One way to go about this is to use a platform that measures specific metrics (like open rates). Better yet, find one that analyzes campaign performance trends. This way, if you launch a separate campaign based on data from your seo marketing efforts, you can see the difference. Source: emma you could also use a/b testing to see which campaigns are the most successful.
Every aspect of a robust digital marketing strategy should interconnect in one way or another. Take social media and driving traffic to your website , for example. Social media channels can help build your brand ’s following, create more opportunities for engagement, and get more people to click through to your website with the goal of turning potential leads into returning customers. This of course wouldn’t be possible without a strong presence on social media or a nice, user -friendly website to send people to, right? it’s these types of connections that work in tandem so you can reap the results of each one.
On the surface, search engine optimization might seem completely unrelated to email marketing. But these two channels can actually work together in so many ways . In fact, your email strategy can offer tons of value to your seo efforts. With proper planning and the right tools in your service, you can definitely hit two birds with one stone as you engage your email subscribers while boosting your rankings on search engine results pages.
Despite many predictions, email marketing is still a profitable marketing channel. Even for seo strategy and is not losing ground yet. More than 50% of site visitors learn about new resources and platforms through emails. On the other hand, we see seo: always a sound practice, but often too isolated. Yes, based on keywords , linking, and various technical aspects. And here, many people lose sight of the fact that email also consists of content and, if desired, email marketing can be charged with powerful seo strategy potential. And then, you will see all the benefits of this wise collaboration.
1. Lower bounce rates
The problem with email marketing is that many people don’t want to read emails. They don’t want to hear from you unless you have something good to say in your newsletters. In addition, many people don’t want to give out their email addresses to marketers. So, what if we told you there was a way to lower bounce rates? there is, and it’s simple. As a marketer, you want to attract new customers to your
web
pages, and this can be done by using specific
social
media
sites
.
However, if your site has a high bounce
rate
, you will not be able to attract more potential subscribers to your platform.
While email marketing doesn’t directly influence seo, you can use it to your advantage to drive traffic to your website. And getting relevant traffic can help reduce your bounce rates. You can also repurpose your newsletters and create blog posts, which can rank in searches. It’s also a great idea to ask your subscribers for reviews as more reviews can help with your local seo. Delivering personalized content and using ctas well can also improve your social media engagement. These, in turn, can give a boost to your seo as well. Share this post.
While your seo research strengthens your email program, you can also use your email strategy to improve the rankings of individual pages within your domain as well as your site as a whole. By boosting engagement, click through rates, and interest in your emails, you will naturally drive more people to your site to visit these high-value pages and they might like the content enough to link to it from their site or blog. Even more importantly, the people who click through to the site will likely consist of interested prospective customers: an engaged audience. This means that the traffic on your site will also consist of people who will have low bounce rates and good engagement metrics.
Another advantage of driving qualified traffic to your site is that it enables you to attract readers that are likely to spend time engaging with specific resources and pieces of content. As a result, you can work toward increasing time on page and decreasing exit rates for your site. What’s the biggest benefit of this? the longer a visitor spends interacting with your site and content, the more likely they are to eventually convert. But on-site engagement metrics may also contribute to your seo efforts. Although it’s impossible to say for sure whether these metrics are a direct ranking factor, time on site and bounce rate both correlate with high rankings.
Seo provides many benefits for businesses. These include increased visibility, reduced costs, and better conversion rates. The advantages of seo are that it helps in creating a more natural flow on the internet by improving your ranking on search engines like google . It also increases your chances of ranking higher on search engines and decreases the bounce rate. It is also one of the most cost-effective ways to achieve online success. You must understand how search engine algorithms work to get the most out of this type of marketing strategy.
3. Repurpose newsletter content
Search engines don’t crawl emails, but you can make them crawl your newsletters by posting them on your website. Simply create a newsletter archive where you repurpose the emails to become website content. That way, site visitors can see what content they miss out on by not subscribing. When you mention that the content is usually exclusive to subscribers, you have the chance to grow our mailing list because people don’t like missing out. A big mailing list means increased brand awareness and visibility on google search results . Archiving newsletter content also reduces the attrition rate (like losing subscribers) because subscribers know what they signed up for.
If you find that some of your marketing emails perform particularly well, you could consider repurposing them as on-site content. Content marketing is a huge part of a solid seo strategy . When you write high-quality and helpful content, not only will you build trust with your target audience, but google will take note and give you a boost on the serps as a result. If people on your email list have enjoyed the content you send them, people using search engines to learn more about your field might be interested in the same information . When you’re deciding what content to repurpose, start by looking at your email data to see which newsletters have been the most successful.
Newsletters are an essential part of email marketing. However, these email campaigns are more versatile than you may have thought. Rather than solely sharing offers , deals, and updates via email, it would be best to occasionally curate exclusive content for your subscribers. If this content resonated with your subscribers, you should repurpose it for your website to boost search rankings .
We all know emails take time to compose. If you’re doing it expertly than you must be sending out helpful and convenient content to your users . It’s quite shameful that this admirable newsletter content doesn’t “register” with google or have any stable impact on your rankings, right? well, that’s all about to change. Strong newsletter content can and should be rehashed and repurposed as blog content, and this can be done in a number of easy methods:.
5. Improves social media engagement
We have just mentioned how you can use a call to action (cta) with regards to social media shares, but ctas should be standard procedure for your emails in regards to links and even reviews of existing content. If you don’t ask, you don’t get, and if you don’t direct, you may not get the traffic you are looking for. You can take it to the next level by embedding all manner of ctas within the email itself. Obviously we are familiar with the social media icons, but this can be extended to reviews, sign-ups, or pretty much any other valuable engagement.
An email with links for social sharing encourages your most enthusiastic visitors (subscribers) to promote your content across their social channels. Be sure to include a cta asking subscribers to share new content. These loyal first readers can help sow the seeds of virality and drive much needed organic engagement. Social media sharing has a clear relationship to seo. According to a study by cognitive seo, the top five ranked pages were also the top five shared on facebook, linkedin, and google+.
To learn how email marketing can help seo, you should know a little bit of what email marketing is all about. Email marketing is a facet of digital social media marketing that establishes customer rapport by distributing content and services directly to your audience which encourages them to engage with your brand which increases seo ranking and visibility. (source: mail chimp ) here are some of the other reasons why email marketing is commonly used to optimize search engine results: building a customer email list: emails are a way to keep reaching out to customers after they’ve left your website. When a customer leaves their email contact, this is a positive sign that they want further engagement from your brand.
With the emergence of different marketing channels such as social media, direct mail, online advertising , telemarketing, sales, database marketing, and search marketing, email marketing is one of the oldest methods of digital communication, yet one of the most powerful in connecting and engaging with your customers and potential customers. In-house marketers rate email marketing and seo out of all their top channels, with email marketing taking the lead for roi, according to a study done by marketing charts. Coming into the world of search marketing with an email marketing background, i have to say my learnings of the functionalities for both email and seo in regards to the goals, tasks, strategy and execution are parallel.
Email is one thing that all of us have in common, regardless of our industry or occupation. Not everyone has a social media presence, but nearly everyone has at least one email account. They're needed for work , at school, to create profiles, and to open online accounts. In fact, of the nearly six billion people currently on the internet worldwide, 99% check their email daily. It's the first thing most of us do in the morning, even before we check our social media. Email is widely used in marketing , with more than a third of all marketing pros sending weekly emails to leads and existing customers.
7. Deliver personalized content
An effective digital marketing strategy does not rely on a single channel in order to drive the desirable results. Ideal results come from utilizing each channel’s strengths to positively impact the others. So, while at first glance email marketing and seo don’t seem related , they are indeed a very powerful combination. Integrating these two has the potential to deliver huge business results for both new and established businesses. With the right personalized content and email list segmentation, you’ll be able to drive qualified traffic to your website. This will in turn improve your engagement metrics, which are bound to have a positive correlation with search engine rankings.
Adding a personal touch to your emails can do wonders for your campaigns. For one, it can help your email open rates, email click -through rates (ctr), and even your conversions. For example, 26% more emails are opened when a personalized subject line is included. According to one study , segmented email campaigns can increase revenue by an astounding 760%. This is likely why you’ll find 65% more marketers now using personalized emails as part of their campaigns: take advantage of your segmented lists by polling subscribers to see what type of content and topics they’d like to see (use a dynamic tool like mailshake to help with segmented and personalized communication while keeping track of all the back-and-forth).